Leadership & Digital Strategy
for Brands and Agencies
Introductions
It’s good to meet you
Thanks for being here — your time is valuable.
I am a digital strategist and leader with 20+ years experience across agencies, brands and projects of every kind. I bring a broad perspective, pragmatic mindset and a steady focus on results.
No matter the assignment my goals are always the same: Smart strategy, strong teams and thoughtful execution to effectively serve audiences and make teams successful.
I am comfortable working as an individual contributor as well as a leader. Throughout my career I have served as a player-coach, balancing and enjoying doing both.
I am based in beautiful Colorado. When I’m not thinking about and working on digital experiences I enjoy spending time with my family and rejuvenating with outdoor activities at all times of year.
How can I help ?
Digital experience
Planning and designing transformative online experiences.
Website Strategy & Roadmapping • User Experience (UX) strategy, research and design • Information architecture (IA) including sitemaps, metadata and more • Goal and KPI definition • Personas and journey maps • Design Systems • Usability testing • User testing • Competitive audits • Stakeholder workshops • Ideation and design thinking exercises • Content audits • Planning for channel and ecosystem integration
Leadership
Owning success of products, projects and teams.
Product owner for Agile teams • Product management • Ecommerce operations, marketing and growth • Managing and mentoring integrated teams of Software engineers, UX, Project delivery, Quality assurance, Account management • Platform, tooling and process evaluation and recommendations • Partner / vendor selection and management
Optimization
Scaling and improving digital experiences to maximize long-term success.
Performance measurement, analysis and reporting • Identification and prioritization of opportunities for investment and enhancements • Personalization strategy • Performance optimization programs including split and multivariate testing • Compliance auditing and improvement for accessibility, security and data privacy • User feedback reviews
Agency success
Supporting agencies in serving clients and brands.
New business pursuits and RFP response support • Planning and scoping new initiatives • Collaborator and ideator for innovation • Ad hoc consultation / staff augmentation • Strategic account leadership for clients
Flexible Contributor
Contract / Fractional / Full-Time
Let’s connect
Interested in working together? I look forward to hearing from you.
Send a request and I will be in touch shortly.