Leadership & Digital Strategy
for Brands and Agencies
Introductions
It’s good to meet you
Your time is valuable - thanks for sharing it.
I am a digital strategist and leader with over 20 years experience in a variety of roles while contributing to teams, brands and projects of every description. I have worked for brands and in digital agencies. As such, I bring a broad perspective and pragmatic approach to every assignment.
Driving results and effectively serving audiences are the constants throughout my career. The specifics of my role in driving those outcomes has varied, but my aim continues to be delivering the best possible strategy, talent and execution to create happy stakeholders and satisfied users.
I am comfortable working as an individual contributor as well as a leader and throughout most of my career I have served as a player-coach, balancing and enjoying both at the same time.
On a personal note, I call beautiful Colorado my home. When I’m not thinking about and planning digital experiences I enjoy spending time with my family and rejuvenating with outdoor activities at all times of year.
How can I help ?
Digital experience
Planning and designing transformative online experiences.
Website Strategy & Roadmapping • User Experience (UX) strategy, research and design • Information architecture (IA) including sitemaps, metadata and more • Goal and KPI definition • Personas and journey maps • Design Systems • Usability testing • User testing • Competitive audits • Stakeholder workshops • Ideation and design thinking exercises • Content audits • Planning for channel and ecosystem integration
Leadership
Owning succes of products, projects and teams.
Product owner in Agile implementations • Product management • Ecommerce operations, marketing and growth • Managing and mentoring integrated teams of Software engineers, UX, Project delivery, Quality assurance, Account management • Platform, tooling and process evaluation and recommendations • Partner / vendor selection and management
Optimization
Scaling and improving digital experiences to maximize long-term success.
Performance measurement, analysis and reporting • Identification and prioritization of opportunities for investment and enhancements • Personalization strategy • Performance optimization programs including split and multivariate testing • Compliance auditing and improvement for accessibility, security and data privacy • User feedback reviews
Agency success
Supporting agencies in serving clients and brands.
New business pursuits and RFP response support • Planning and scoping new initiatives • Collaborator and ideator for innovation • Ad hoc consultation / staff augmentation • Strategic account leadership for clients
Flexible Contributor Contract / Fractional / Full-Time
Let’s connect
Interested in working together? I look forward to hearing from you.
Send a request and I will be in touch shortly.